Search Engine Optimization Explained" Optimize, if it can be searched it can be Optimized

Optimize is one of the best books that I have read recently on the subjects of Search Engine Optimization (SEO), Social Media Optimization (SMO) and integrating social media and all you efforts to bring potential customers to your webpages, online stores, and help you to generate cash from your online presence.




Optimize:
Lee Odden

 

Lee Odden has many years experience in online marketing and has worked extensively in Search Engine Optimization. He is also a successful blogger on the subject as well as a public speaker and advisor to several corporations on the subject of building consumer recognition of their brands through internet marketing.

In this book Odden, tells us that all we think we know about SEO from the past is gone. The old methods of keyword stuffing and writing for search engines is over. Apart from providing bad content where neither consumers nor those selling products really gained anything, the content of the past has now only created confusion and a mountain of poor quality ads and data which the consumer must now wade through to get to the really valuable material which carries the best value.

Lee Odden's main principle is that any item that can be searched can and must be optimized not for the search engines but for the Consumer.

If you take anything away from this book it is to change almost everything you think you know about SEO and begin to optimize all your web based endeavors from now on.

He includes tips on using video on sites such as Youtube and also sites such as Twitter and Facebook. He does not use vague claims but highlights his conclusions with case studies from the real world, corporations such as Ford Motor Company and small businesses figure throughout the book.

When you create any content on the web, never forget the purpose nor the audience and that no matter how small you are you are a business in the market of providing information and looking for a returm on your efforts.

Optimize: : How to Attract and Engage More Customers by Integrating SEO Social Media and Content Marketing,

Get "Expert" Backlinks to Drive Traffic.

One way to drive traffic to your hubs is to create backlinks.

So What are Backlinks?

Backlinks are permanent links from other sites, hubs, blogs, or websites.

A quick form of backlink to your hub would be a link from Twitter or Facebook.  These are ok to a point. You may gain short term traffic while the link is up, but they are only visible to a limited number of people, unleess your friends and followers have a habit of forwarding and re-tweeting.

Those links then soon disappear and you have enjoyed a brief moment of increased viewing.

Better Backlinks:

The best back lins are in the form of permanent links from "Expert" websites. These links are beloved of the search engines, but How would you get an expert website to link to your hubs?

Simple: Create your own expert website, in the form of a blog or website.

Create a blog or website which is very specific to one small niche group of viewers.

Post on this regularly, link to your hubs, also very tightly grouped to the main niche of your blog or website.

As your blog or website matures, after three months at least, the Search Engines see it as maturing and with so many links it becomes "expert".

So here is an example.

You write a hub on trainspotting.

Your hub gets a few views from friends and goes away down the ranks.

So you build a hub on trainspotting.

Here you post lots of information on trains, where a particular engine or train will be.

It is watched by Google and the other Search engines and you get some good views, a few dozen per day.

As you build this blog or website, you post more hubs on trainspotting.

You link your blog to hubs and vice verdsa.

The Search Engines see all this two way traffic and you can now after a month or two add a listing on Technoratti, the blog catalogue.

Traffic continues to build and you will notice as you add each new hub and link back to it from your blog the traffic between the blog and hub maintains a higher level.

This will depend on the topic but as long as you at first maintain a tight niche topic, you will see your "expertise" level keep your SEO rank higher, traffic higher and hopefully revenue higher.

Then as your original niche becomes too narroew, you might need to add supporting ideas, so a train spotter needs his "anorak" what is the best trainspotting anorak? Add a clothing niche. You need somewhere to stay as a trainspotter, add hotel reviews. All the time linking in to your trainspotting niche, your expertise you are building a wider network of connections.

Your traffic will increase and search engines will take notice of you more.

In a real world example, I have a blindness blog alongside this one. I posted a story on that blog about Glaucoma, an easily preventable cause of blindness, within three hours, because of expertise status on the blog, being within the niche and good use of keywords within the niche, the blog post on glaucoma reached number three on Google.  That also caused a spike in traffic on my blindness related hubs on HubPages.