Search Engine Optimization Explained" Optimize, if it can be searched it can be Optimized

Optimize is one of the best books that I have read recently on the subjects of Search Engine Optimization (SEO), Social Media Optimization (SMO) and integrating social media and all you efforts to bring potential customers to your webpages, online stores, and help you to generate cash from your online presence.




Optimize:
Lee Odden

 

Lee Odden has many years experience in online marketing and has worked extensively in Search Engine Optimization. He is also a successful blogger on the subject as well as a public speaker and advisor to several corporations on the subject of building consumer recognition of their brands through internet marketing.

In this book Odden, tells us that all we think we know about SEO from the past is gone. The old methods of keyword stuffing and writing for search engines is over. Apart from providing bad content where neither consumers nor those selling products really gained anything, the content of the past has now only created confusion and a mountain of poor quality ads and data which the consumer must now wade through to get to the really valuable material which carries the best value.

Lee Odden's main principle is that any item that can be searched can and must be optimized not for the search engines but for the Consumer.

If you take anything away from this book it is to change almost everything you think you know about SEO and begin to optimize all your web based endeavors from now on.

He includes tips on using video on sites such as Youtube and also sites such as Twitter and Facebook. He does not use vague claims but highlights his conclusions with case studies from the real world, corporations such as Ford Motor Company and small businesses figure throughout the book.

When you create any content on the web, never forget the purpose nor the audience and that no matter how small you are you are a business in the market of providing information and looking for a returm on your efforts.

Optimize: : How to Attract and Engage More Customers by Integrating SEO Social Media and Content Marketing,

Many of Your Visitors are Blind to Your Advertisements

A recent report commissioned by the internet advertising specialist  Infolinks found that very few visitors to internet websites actually see your adverttising links.

As Sherlock Holmes once said to Dr. Watson, " You see but you don't observe."

Like Watson and unlike Sherlock Holmes your readers see your page but do not observe all the material on your page.  86% of people observed in the study were unable to recall advertising links even moments after they had seen a website.

What is most concerning for us who rely on advertising revenue for income is that many of those who took part in the study did not even see advertising which was directly aimed at them.

If you expand the findings this means only 14 out of 100 visitors to your site will even notice your advertisements and of these only 3 out of 100 visitors might see an advertisement and think it is relevant to their needs and possibly click through.

Infolinks are continuing the study throughout this year.

You can read a more detailed account of the report at  adotas Internet Marketing News