Thursday, June 5, 2014

Content Rules - Book Review

A few days ago I came across the book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Cover for the book Content Rules: How to create killer blogs, podcasts
Content Rules Book Cover

I ordered the book and eagerly awaited its arrival.

This book is not your usual short skimpy volume that merely recites old knowledge that you and I have picked up over our time on the internet.

We could probably all write a short book about how to generate sales leads.

No, this book goes much further into the latest ideas on what type of blogs, podcasts and buyer seller relationship  you and I need to make a priority.

With in depth studies which define the old plug and sell methods, to the more relationship / knowledge based business models of today's markets. This book tells you why, one method will work at generating leads whereas the other method works at generating relationships and meaningful sales.

One of the keys to success is to define your audience. Know what your audience really want and provide the answer in a meaningful way.

The authors guide you through the use of their  methods by providing you with lots of examples as to how real world organizations have faced problems, sought solutions and used the solutions to build real sales and returns. There are also lots of examples as to what not to do in your attempts to build a business online using blogging and social media as core areas for expanding your visibility and building sales.

The authors also do not restrict themselves to the world  of blogs and article writing but also examine, video,  podcasting and also non web based methods of building a business model that works towards expanding your business.

Follow this link to read what others say about Content Rules.

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