In this book Odden, tells us that all we think we know about SEO from the past is gone. The old methods of keyword stuffing and writing for search engines is over. Apart from providing bad content where neither consumers nor those selling products really gained anything, the content of the past has now only created confusion and a mountain of poor quality ads and data which the consumer must now wade through to get to the really valuable material which carries the best value.
Lee Odden's main principle is that any item that can be searched can and must be optimized not for the search engines but for the Consumer.
If you take anything away from this book it is to change almost everything you think you know about SEO and begin to optimize all your web based endeavors from now on.
He includes tips on using video on sites such as Youtube and also sites such as Twitter and Facebook. He does not use vague claims but highlights his conclusions with case studies from the real world, corporations such as Ford Motor Company and small businesses figure throughout the book.
When you create any content on the web, never forget the purpose nor the audience and that no matter how small you are you are a business in the market of providing information and looking for a returm on your efforts.
Optimize: : How to Attract and Engage More Customers by Integrating SEO Social Media and Content Marketing,